Sharing what we study, learn, and are inspired by.
Digging into the truths of nutrition and wellbeing.

Latest articles

The Optimal Zones of Glucose (and the Flow Zone You Want to Live In)

The Optimal Zones of Glucose (and the Flow Zone...

justin pavey

Your best performance lives in the Flow Zone. Learn how steady glucose fuels focus, recovery, and resilience — and how Go State keeps you there daily.

The Optimal Zones of Glucose (and the Flow Zone...

justin pavey

Your best performance lives in the Flow Zone. Learn how steady glucose fuels focus, recovery, and resilience — and how Go State keeps you there daily.

How Your Body Turns Food into Glucose (and Why It Matters for Performance)

How Your Body Turns Food into Glucose (and Why ...

justin pavey

Glucose is your body’s energy code. Go State delivers slow, steady fuel to sharpen focus, boost recovery, and build resilience without sugar spikes or crashes.

How Your Body Turns Food into Glucose (and Why ...

justin pavey

Glucose is your body’s energy code. Go State delivers slow, steady fuel to sharpen focus, boost recovery, and build resilience without sugar spikes or crashes.

Why Go State is Better Than Smoothies

Why Go State is Better Than Smoothies

justin pavey

Most smoothies spike your blood sugar and miss key nutrients. Go State delivers balanced, expert-designed nutrition for steady energy and optimal health.

Why Go State is Better Than Smoothies

justin pavey

Most smoothies spike your blood sugar and miss key nutrients. Go State delivers balanced, expert-designed nutrition for steady energy and optimal health.

Stable Glucose is Everything

Stable Glucose is Everything

justin pavey

Stable glucose is the key to energy, focus, and long-term health. Go State blends slow carbs, proteins, probiotics, and superfoods for all-day performance.

Stable Glucose is Everything

justin pavey

Stable glucose is the key to energy, focus, and long-term health. Go State blends slow carbs, proteins, probiotics, and superfoods for all-day performance.

Bring on the B vits

Bring on the B vits

justin pavey

B vitamins power energy, brain health, mood, and more. Discover why Sound State and Go State pack these essential nutrients for all-round performance.

Bring on the B vits

justin pavey

B vitamins power energy, brain health, mood, and more. Discover why Sound State and Go State pack these essential nutrients for all-round performance.

Live life in the zone

Live life in the zone

justin pavey

FlowRebels draws on Mihaly Csikszentmihalyi’s ‘flow’ theory to help people balance focus, flow, control, and relaxation for wellbeing and peak performance.

Live life in the zone

justin pavey

FlowRebels draws on Mihaly Csikszentmihalyi’s ‘flow’ theory to help people balance focus, flow, control, and relaxation for wellbeing and peak performance.